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VIEIN Group focuses on clothing and design, and adheres to the design concept and style of artistic temperament

viein group

深圳市玮言服饰股份有限公司创立于2009年,自创立之初至今,专注于服装与设计,坚持文艺气质的设计理念与风格,并将匠心精神融入企业运营和管理当中,旗下拥有设计品牌EIN、PURE TEA茶愫、PLAIN PEOPLE、集合店EIN FOR LIVING、ROTUR STUDIO、以及海外投资品牌RENLI SU,公司与英国皇家艺术学院(Royal College of Art)和伦敦中央圣马丁艺术与设计学院(Central Saint Martins)建立合作,打造中国最具个性化的时尚平台之一。

Dedicated to clothes design since its establishment in 2009, Viein Group has maintained the concept and style of temperament as core, combining artisan spirit into the operation and management of the corporation. The design brands within Viein Group are EIN, PURE TEA, PLAIN PEOPLE. The group also owns the collective stores of EIN FOR LIVING, ROTUR STUDIO and the overseas investment brand of RENLI SU. In the meantime, Viein Group has been working closely with the Royal College of Art and Central Saint Martins in London, building the very personalised fashion platform in China.

The Significance of “Wenyi”

Vision

Group vision

“文艺”的意义
The Significance of “Wenyi”

“文艺”是当下的一种身份标识,文艺的人不仅气质独特,更拥有丰富的精神世界,文艺是一种生活方式和生活态度,更是一种情怀和对生活的追求。所谓“文艺”就是回归自我,能清楚地衡量自己的能力与条件,在这有限的条件下,追求符合自己美学品味的事物与生活。

"WENYI" is a kind of identity mark at present. People of literature and art not only have unique temperament, but also have rich spiritual world. WENYI is a way of life and life attitude, but also a feeling and pursuit of life.
The so-called "WENYI" is to return to the self, to be able to clearly measure one's own ability and conditions, and to pursue things and life that meet one's aesthetic taste under this limited condition.

仪式感的生活方式
Lifestyle in the Sense of Ritual

仪式感就是以一种欢欣雀跃的态度去对待生活中那些看似平淡无奇的事情,从枯燥无趣的人生里发掘出一些容易让人蹦出小惊喜的细节。仪式感无关乎与形式、职业、年龄……仪式感是一种主动给生活创造惊喜的过程。

The sense of ritual is to treat the seemingly mundane things in life with a joyful attitude and to discover the details that can easily pop out of a boring life with little surprises. A person with a sense of ritual can always live out a life of unique beauty from in a thousand scripts.
The sense of ritual has nothing to do with status, occupation or age but a process of taking the initiative to create happy surprises in life.

We are the inner monologue

Founder

Founder

叶琳女士

企业创始人和品牌负责人的叶琳女士,始终专注于女性服装设计事业,秉承着舒适的衣服不仅满足衣料本身的品质,也需将时代、文化、科技、视野等相关的元素融入服装设计,表达每个人对于时尚的不同看法和内心的真实写照。

叶琳女士作为EIN,PURE TEA茶愫和PLAIN PEOPLE的设计和艺术总监,对服装设计的热爱感染着周围的人,产生一种群体效应,以风格为导向,形成独有特质的玮言文艺群体效应。

Ms Ye Lin,the Group founder and the brand director, has been dedicated to the design of women’s clothing from day one, upholding the concept that comfortable clothing is not only about the quality and character of the fabric itself, but also involving the elements of times, culture, technology and vision into the design, conveying people’s different views on fashion and the true portrayal of their hearts.
As the design and art director of EIN,PURE TEA and PLAIN PEOPLE,Ms Ye Lin is love for fashion design has been infecting people around her, creating a Viein’s group effect orientated by style and with unique artistic characteristics.

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深圳市玮言服饰股份有限公司

Shenzhen Vi-ein Fashion Stock Co., Ltd

深圳市南山区大新路创新大厦A座2-3-4楼

2-3-4 Floor, Block A, Innovation Building, Daxin Road, Nanshan District, Shenzhen

tel: +86-755-36986199
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